Vanderbilt to Pilot NBC Sports NIL Marketplace

NBC Sports Athlete Direct program to aid student-athlete monetization of name, image and likeness

NASHVILLE, Tenn. – NBC Sports has launched NBC Sports Athlete Direct and will collaborate with Vanderbilt to create content for student-athletes focused on name, image and likeness best practices. NBC Sports Athlete Direct, a platform linking college student-athletes and advertisers through a trusted marketplace, will help enable student-athletes to monetize their name, image and likeness.

In addition, NBC Sports will collaborate with CNBC, the world leader in business and financial news, to provide personal finance resources.

“As the collegiate athletics landscape continues to change, Vanderbilt’s vision is for student-athletes to maximize their potential in all areas – including with name, image, and likeness,” said Candice Lee, vice chancellor for athletics and university affairs and athletic director. “We are proud to collaborate with NBC Sports on this concept. This initiative also allows our world-class faculty the opportunity to contribute content and best practices to student-athletes through NBC Sports Athlete Direct.”

NBC Sports Athlete Direct will be available initially only to student-athletes at Vanderbilt, Notre Dame and Temple. Student-athletes who opt-in to NBC Sports Athlete Direct will be presented with NIL opportunities from local advertisers that include monetizing their social media followings.