Vanderbilt to Enhance Fan Experience with Alcohol Sales

Portion of revenue to support educational programming

NASHVILLE, Tenn. – Alcohol will be available for purchase by the general public at Vanderbilt Stadium beginning on Aug. 31, when the Commodores face Georgia in the 2019 football season opener, Vanderbilt Athletics announced today.

“Not only will this game day initiative enhance our fan experience, it will provide additional resources to invest in our mission of helping our student-athletes succeed on and off the field, such as through facility enhancements and in other areas,” said Malcolm Turner, Vanderbilt vice chancellor for athletics and university affairs.

Vanderbilt’s decision follows a recent announcement by the Southeastern Conference that it will allow the sale of alcohol in public areas during college athletic events at the discretion of each SEC institution. Alcohol sales at home football games will be guided by Vanderbilt’s new alcohol sales policy, designed to promote responsible consumption and a safe and enjoyable environment for all fans. A portion of revenue generated from alcohol sales will be used to support prevention and education programming on campus related to alcohol use.

“We want our Commodore family to have a safe, inclusive, and welcoming experience at our games, and we will continue to monitor this new amenity closely throughout the upcoming football season,” Turner said.

A variety of domestic and imported beers will be available for purchase through the stadium’s licensed vendor, Spectra, within governing regulations. Alcohol will be served only by trained concessions team members.

Prior to the 2019 athletic season, SEC programs were prohibited from selling alcohol in public areas of SEC athletics venues. The new policy was adopted by SEC presidents and chancellors this spring. It requires those institutions that choose to sell alcohol to designate stationary sales locations and prohibits sales by vendors in seating areas. It also limits the number of alcoholic beverages purchased per transaction.

“Our policy governing alcohol sales has been a source of considerable discussion and respectful debate among our member universities in recent years,” said SEC commissioner Greg Sankey at the conclusion of the SEC Spring Meetings in May when the new policy was adopted. “We are committed as a conference to ensuring that all changes in policy are implemented in ways that respect and sustain the traditions that make the SEC game day experience exceptional for all attendees.”

The policy complies with the SEC’s alcohol management expectations, and state and local regulations governing alcohol sales and consumption.

Fans are encouraged to report any violation of this policy or any unruly behavior by notifying stadium or law enforcement personnel, calling 615.322.4653 or texting 615.308.9330 during football game days. Please dial 911 for emergencies.

The Southeastern Conference game management policy on alcohol is available online.

Any potential expansion of alcohol sales at additional Vanderbilt Athletics venues and events will be determined at a later date.

Vanderbilt Athletics Alcohol Sales Policy
• All guests must be 21 years of age to purchase alcoholic beverages. A valid ID is required for purchase.
• A limit of two beers may be purchased at one time per legal ID.
• Sales will begin when Vanderbilt Stadium gates open (two hours prior to kickoff).
• Per Southeastern Conference requirements, sales will end when the game clock has expired at the conclusion of the third-quarter.
• A security officer or Spectra staff member will begin to close the line with three minutes remaining in the third quarter, and only the guests that were already standing in line will be able to purchase alcohol.

FAQ

Where can I purchase beer inside Vanderbilt Stadium?
Fans can purchase beer at each of the four main entry gates (Gates 1, 2, 3 and 4), as well as through stationary beer sellers located throughout the main concourse. There will also be offerings in the north concessions stand of The Bridge area, and the north end zone will be a destination for craft beers.

Can I purchase beer through vendors in seating sections of the stadium?
Per conference requirements, alcoholic beverages are to be sold and dispensed only at designated stationary locations. Alcoholic beverages may not be sold by vendors within the seating areas.

Will I have to show my ID every time I purchase alcohol?
Yes. Identification checks are required at every point of sale to prevent sales to minors.

How many alcoholic beverages may I purchase each visit?
A limit of two beers purchased at one time per legal ID.

Will alcohol be available throughout the entire game to purchase?
Per conference requirements, sales will end at the end of the third quarter once time has expired. A security officer or Spectra staff member will begin to close the line with three minutes remaining in the third quarter, and only the guests that were already standing in line will be able to purchase alcohol.

Will there be any alcohol awareness educational programming implemented to support this launch?
A portion of revenue generated from alcohol sales will be used to support prevention and education programming on campus related to alcohol use.

Will alcohol sales be available at other sport venues on campus?
The expansion of alcohol sales at additional Vanderbilt Athletics venues and events will be determined at a later date.