Georgiadis selected for NCAA x Meta NIL Empower Program

Vanderbilt track and field’s Mya Georgiadis is one of 50 participants chosen across all NCAA women’s sports

NASHVILLE, Tenn. – Vanderbilt track and field junior Mya Georgiadis was selected to be part of the NCAA x Meta NIL Empower Program for the spring 2025 cohort. Hosted by the NCAA and Meta, this three-month program aims to help NCAA women student-athletes enhance their name, image and likeness opportunities and prepare for life beyond sports.

“I’m honored to be selected for the NCAA Meta NIL program, because it provides a unique chance to expand my knowledge and grow within the NIL space,” Georgiadis said. “After attending the NIL Summit this summer, I’m eager to continue learning how to build my personal brand and navigate the evolving opportunities within NIL. This program means a lot to me, as it’s a step toward elevating my goals and gaining new insights to better market myself.”

The NCAA x Meta NIL Empower Program is a unique initiative that helps selected student-athletes bridge the gap between college sports and professional opportunities. During this program, participants will have the opportunity to gain knowledge from Meta product experts, network with peers and industry professionals, and learn about financial literacy from former student-athletes and industry experts.

Select athletes, as a result of participation, may receive:

  • 1:1 Meta support
  • Priority for Meta editorial and product marketing opportunities
  • Exclusive access to NCAA events and career development opportunities

Each program’s cohort includes 50 women selected from more than 1,100 applicants. Athletes are chosen by Meta based on a set of criteria, including diversity across sports and divisions, current social media presence, and reasons for joining the program.

Former participants have experienced significant success during the program. The fall cohort gained over 13 million Instagram reel plays and 100,000 new followers during the three-month program.

Visit the NCAA x Meta NIL Empower Program page to learn more.