NASHVILLE, Tenn. — Building on its commitment to the student-athlete experience, Vanderbilt Athletics has partnered with industry leader Teamworks Influencer to launch the Anchor Access Exchange and expand NIL opportunities for Commodores across 17 varsity sports.
The all-new Anchor Access Exchange directly connects student-athletes with businesses, brands and supporters, strengthening bonds within the Nashville and Middle Tennessee communities and expanding connections across Commodore Nation’s national reach.
“Vanderbilt is dedicated to giving students the tools to acquire the knowledge and skills that serve them across a lifetime, and Anchor Access Exchange embodies that core value in helping our student-athletes navigate the NIL landscape,” Vanderbilt Executive General Manager of Athletics Earl Bennett said. “We look forward to working with industry leader Teamworks Influencer to help student-athletes connect directly with the growing Commodore community, explore beneficial business opportunities and act with the information and resources they need to make informed decisions and maximize their NIL potential.”
Studies indicate that fans who watch sports regularly are significantly more likely to support a product promoted by athletes than another type of influencer. As this market grows, the Anchor Access Exchange equips Commodores with the information, tools and connections to discover beneficial opportunities and make smart choices.
Free to student-athletes and commercial parties, the Anchor Access Exchange is a portal for exploring and fulfilling NIL transactions. After registering with the exchange, interested potential partners can access a database of likeminded Vanderbilt student-athletes and search, filter and initiate conversations to discuss prospective NIL deals.
“Vanderbilt Athletics has built a forward-thinking NIL program that prioritizes education, compliance, and brand-building,” said Teamworks Senior Account Executive Sean Kelly. “ We’re proud to power the Anchor Access Exchange and help student-athletes unlock new NIL opportunities with the support of their local community and beyond.”
The Anchor Access Exchange also includes integrated secure payment tools and tax reporting features, such as the automatic generation of 1099 forms as part of student-athlete’s Influencer account. Leveraging the experience of a platform utilized by more than 270 collegiate and professional sports organizations, student-athletes have access to educational resources covering financial literacy, branding and social media growth.
Additionally, Influencer will serve as a content hub for student-athletes to receive, download and post photos and videos to build their brand on social media.
About Teamworks Influencer
Teamworks Influencer, available on Teamworks’ Operating System for Sports™, is the leading athlete brand-building and NIL business management app for over 270 elite collegiate and professional sports organizations. The Influencer athlete app educates student-athletes, coaches, and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. The Influencer platform also includes the impactful Influencer Exchange. Schools can direct businesses, collectives, and fans seeking to find, communicate with, pay, and report NIL transactions with student-athletes in this school-customized NIL exchange. The Influencer Local Exchange maximizes the student-athlete wallet share while streamlining compliance and tax reporting responsibilities. To learn more about the Influencer Exchange, please visit teamworks.com/influencer
