NASHVILLE, Tenn. — Tennessee-based SRM Concrete is the newest Official Partner of Vanderbilt Athletics, the university announced Thursday, further solidifying the bond between the Commodores and the Middle Tennessee community that supports them.
As part of the exciting collaboration, SRM Concrete will hold the naming rights to the newly unveiled South End Zone Suites at FirstBank Stadium. A cornerstone of Vandy United’s commitment to enhancing the game day experience and creating lifelong memories, the South End Zone Suites mirror SRM’s commitment to products that stand the test of time.
“This partnership is about more than concrete and stadiums — it’s about building community,” said SRM CEO Jeff Hollingshead. “Vanderbilt and SRM share a belief that when people come together in strong foundations, unforgettable moments are made. We’re proud to help create a space where Commodore fans, families, and athletes can celebrate for years to come.”
The partnership underscores SRM Concrete’s commitment to the Nashville community and provides an elevated platform to support Commodore student-athletes, fans, and the future of Vanderbilt Athletics.
Founded by Mike and Melissa Hollingshead in Smyrna, Tennessee, in 1999, SRM is a family-owned and operated ready-mix, aggregates, and cement company. Under the direction of CEO Jeff Hollingshead, working alongside his father, Chairman and Founder Mike, and brother, SRM Materials President Ryan Hollinghead, SRM now operates in 23 states with more than 500 concrete plants and 8,500 team members.
An innovator and 2023 Rutherford County Business Person of the Year, Jeff Hollingshead earned his Executive MBA from Vanderbilt’s Owen Graduate School of Management in 2025. He earned his undergraduate degree from Belmont in 2015. A longtime proponent of active community involvement, he is also Senior Pastor at Calvary Church in Murfreesboro, Tennessee.
Please visit Vanderbilt’s game day information hub for more on the FirstBank Stadium experience.
For those looking to get involved in supporting Vanderbilt Athletics, please visit our giving page for more information. Additionally, Vanderbilt Sports Properties is committed to extending the affinity of the Commodore brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base.
Please visit SRM’s site for more information on its range of products and services.
