NASHVILLE, Tenn. – Vanderbilt University and Fanatics, a global leader for licensed sports merchandise, have agreed to a new long-term partnership in which Fanatics will operate e-commerce and mobile retail efforts for the Vanderbilt Athletics program.
Shop.VUCommodores.com, Vanderbilt Athletics’ new online destination, aims to provide a best-in-class online and mobile shopping experience featuring rapid navigation, larger high-resolution product displays, frictionless checkout and the quickest access to new product offerings across all sports.
“We are extremely excited to partner with Fanatics to operate our official online store as part of Vanderbilt’s broader commitment to providing a better fan experience for our dedicated supporters, students and alumni,” said Tommy McClelland, deputy athletic director for external affairs and revenue generation. “This partnership will help deepen engagement with Commodores fans and ensure they have everything they need to show their support for our teams.”
By partnering with Fanatics, Vanderbilt will offer fans, students and alumni access to the widest assortment of Commodores merchandise available. The expanded product offerings feature high-quality apparel, headwear and other items, including official Nike sideline gear, replica jerseys, T-shirts, hats, non-apparel items and much more. Additional perks for shoppers include flat-rate shipping as well as monthly deals and discounts.
Other services to be provided by Fanatics include merchandising, fulfillment, marketing and customer service support.
