NASHVILLE, Tenn. — Vanderbilt Athletics and Opendorse have teamed up to launch a name, image and likeness marketplace for Commodore student-athletes.
The marketplace offers Commodore student-athletes a quick and easy way for businesses, sponsors and supporters to get in touch with student-athletes in accordance with local laws and NCAA regulations.
“Our goal is to fully support our student-athletes as they manage their personal brands and benefit from name, image and likeness opportunities,” said Candice Lee, vice chancellor for athletics and university affairs and athletic director. “This collaboration with Opendorse is another step for us as we continue to assist our student-athletes in this evolving environment.”
Through the marketplace, Vanderbilt student-athletes can engage in promotional and related opportunities from Commodore fans, brands, sponsors and donors who can browse, propose, book and pay for name, image and likeness activities in one compliant platform. Student-athletes can also review opportunities, accept deals and receive compensation all in one place. Once a deal is completed, the activity is automatically disclosed to ensure compliance. Each Vanderbilt student-athlete also has an Opendorse profile, which allows staff to share visual media and messages directly to the student-athlete on demand to publish to social media platforms with a single tap.
“Today’s launch of the Vanderbilt Marketplace is the next step to maximizing NIL opportunities for every student-athlete,” Opendorse CEO Blake Lawrence said. “I can’t wait to see how Commodores fans, brands, donors and sponsors support student-athletes, and I’m proud that Opendorse can provide the marketplace technology to make that happen.”
Based in Lincoln, Nebraska, Opendorse was founded in 2012. Its aim today is to help maximize name, image and likeness opportunities for student-athletes while delivering security and simplicity for all involved parties. The Opendorse-powered marketplace is built on a decade of athlete marketing technology and experience. Opendorse has facilitated hundreds of thousands of name, image and likeness deals and endorsements with athletes at every level of sport. The marketplace is used by over 90,000 athletes to manage deals from pitch to payment, and even tax prep, every day.